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Fitness Center Planning
Fitness Center Management
Health Promotion & Wellness

Fitness Center Planning


In order to help you maximize the investment your company is making in promoting health and fitness in the workplace, HealthEase guides you through the planning process to make sure the proper steps are taken to develop a fitness facility/program that addresses the concerns of your employees and falls within your budget.

Needs Assessment.
We can provide an assessment of your employees' health/fitness needs and interests using our specially designed Health & Fitness Survey as well as by holding focus group meetings. Once the data is collected, a detailed report is submitted for your review. The report helps you gauge interest in health/fitness programs and assists you in determining what type of programs should be offered for maximum effectiveness.

Facility Design.
From the selection of the exercise equipment to the layout and installation of the equipment, as well as determination of the square footage requirements of each room, HealthEase has the expertise and knowledge to help you design an ideal facility. We take into consideration such factors as safety, function, traffic flow, even small details like mirror placement to maximize the space you have allocated- all within your budget.

Marketing Plan.
An often overlooked compartment of corporate fitness management is the marketing plan. The image of the facility and your employees' perception of it are developed and reinforced through marketing programs.

A proper marketing plan outlines a strategy to meet three key objectives: (1) create initial excitement and enrollment; (2) increase awareness throughout the workplace; and (3) encourage greater ongoing participation. These factors significantly influence the impact that the health/fitness facility makes on the employees.

In coordination with your company's management team, HealthEase will assist in or direct the development of a marketing plan. From setting timelines and naming the facility to handling communications and planning special events, HealthEase has the experience to effectively promote your health/fitness facility. In return, you will be assured that your company's commitment to the health and fitness of your employees is maximized.

Start up and Opening.
Once the decision is made to have an on-site fitness facility, many pivotal steps need to be taken to ensure the facility opens on schedule, on budget and is running smoothly from Day One. That's our job, and it includes communicating to your employees about the fitness facility, establishing policies and procedures, handling administrative functions, administering pre-entrance assessments/screenings, ordering supplies, and marketing the facility to enlist members and spark enthusiasm.

HealthEase Education Programs: "Lunch 'n Learn"
Educational programs are important components of corporate wellness. They not only dispense valuable information to the participants, but also demonstrate a well-rounded menu of services offered by the company's Human Resources department.

The structure and type of health education programs can vary greatly, from a single lunchtime talk on "Choosing The Right Shoe For You" to a six-week course in weight management. Some factors that will affect the type of programs offered at your site are:

the allocated budget for these programs
your target audience
the topic's relevance to health and fitness
the participants' work schedules
the participants' preferences (based on a survey)
and, the timeliness of the topic.

To maximize the effectiveness of the health education programs, we recommend they be planned and implemented regularly throughout the year. They can stand alone or be coordinated with other wellness services, such as an incentive program or a health fair.

As with any service, promotion of the health education program is critical to its success. It is also important to obtain feedback from the participants afterwards.



485 Devon Park Drive, Suite 107 Wayne, PA 19087 Phone 610.688.2040 Fax 610.688.2043